Engagement Video Series: Paul Donato of Nielsen Media Research
Paul Donato, Chief Research Officer of Nielsen Media Research, has a unique, important and sometimes controversial role at Nielsen Media Research. In the Engagement video series, Paul offers his thoughts on the state of measurement and advertising, the evolution of video, the meaning of Engagement and the future. Another must-see!
(Obvious disclosure: Nielsen Media Research is affiliated with my company, Nielsen BuzzMetrics. Nielsen Media Research is owned by VNU, which is a majority shareholder in Nielsen BuzzMetrics. I frequently collaborate with Paul Donato in the course of our business.