Tuesday, September 26, 2006

Engagement Video Series: Scott Karp of Publishing 2.0

Scott Karp is head of research and strategy at a niche publisher, but is perhaps best known for his blog, Publishing 2.0, which covers the convergence of media and technology. Scott is one of the most important sources of analysis in my news feed, because he provides the unvarnished truth about how media and advertising models are shifting, with no hindrances from fear or legacy. Which explains Scott’s attention to Rishad Tobaccowala at the OMMA conference today:

Rishad Tobaccowala, CEO of Denuo, gets my vote for most honest, “let’s cut out the bullshit” keynote speech. Speaking at the OMMA Conference in New York, Rishad admitted what most media and advertising stalwarts are deeply afraid of conceding: we’re just making this shit up (see his keynote here).

To hear Scott’s raw commentary on the state of media, advertising and Engagement, click the play button below. (By the way, you can come see Scott and I present to the Magazine Publishers of America on disintermediation occurring in publishing with the advent of consumer-generated media. Our workshop takes place on October 19 in New York.)


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