Engagement Video Series: Steven Starr of Revver, Fritz Grobe and Stephen Voltz of Eepybird.com

Today I moderated a standing-room-only panel at the OMMA conference on social video, and I was joined by a few pioneers from the space: First, I had Fritz Grobe and Stephen Voltz of Eeepybird.com, famous for the Diet Coke and Mentos experiment (seen over six million times as of today!). Second, Steven Starr, CEO and co-founder of Revver, joined as well; Revver is an video-sharing, syndication and ad-serving platform rolled into one. It’s like YouTube, but they split advertising profits with content creators, who can be just about anyone. I described here how I was using Revver to power the video on this Enagement blog.

I admire the folks from Eepybird as well as Revver, because of their grassroots passion, respectively, to create unique content and empower content creators to monetize. They originate far from the mainstream legacy of content creators and media folk; they’re true renegades and innovators, creating a totally new form of entertainment and media model. They’re also very nice guys.

I’ll stop rambling…here’s my interview with Steven Starr of Revver, and Fritz Grobe and Stephen Voltz of Eepybird.com. Click Play to view. And below my interview is the famous Diet Coke and Mentos Experiment. Check it out. It’s hysterical! (At the OMMA conference, they also gave us a preview of their latest Mentos experiment, which has become an opening feature with the Blue Man Group.)

• Steven Starr of Revver, Fritz Grobe and Stephen Voltz of Eepybird.com
  
• Bob Barocci of The Advertising Research Foundation
  
• Scott Karp of Publishing 2.0
  
• Erwin Ephron
  
• Dr. Robert Passikoff of Brand Keys
  
• Jack Flanagan of comScore Media Metrix
  
• Mark Green of ACNielsen
  
• Barbara Bacci Mirque of Association of National Advertisers
• Michelle de Montigny of Millward Brown
• Michael Burgi of Mediaweek
• Noah Brier of NoahBrier.com
• David Berkowitz of 360i