Engagement Video Series: John Bell of Ogilvy's 360 Digital Influence

John Bell of Ogilvy's 360' Digital Influence, a divison of Ogilvy Worldwide Public Relations had this to say about the power of consumer engagement. I also caught up with him at a conference in Washington DC. John's firm is quite "engaged" on this topic, and earlier this week, his colleague, Rohit Bhargava, was on an "Engagement" panel I moderated at OMMA East. Here are my reflections on that session.

Past Interviews In The Engagement Series

• John Bell of Ogilvy's 360' Digital Influence
• Virginia Miracle of Brains On Fire
  
• Dr. Joseph Plummer of The Advertising Research Foundation
  
• Stephen Starr of Revver, Fritz Grobe and Stephen Voltz of Eepybird.com
  
• Bob Barocci of The Advertising Research Foundation
  
• Scott Karp of Publishing 2.0
  
• Erwin Ephron
  
• Dr. Robert Passikoff of Brand Keys
  
• Jack Flanagan of comScore Media Metrix
  
• Mark Green of ACNielsen
  
• Barbara Bacci Mirque of Association of National Advertisers
• Michelle de Montigny of Millward Brown
• Michael Burgi of Mediaweek
• Noah Brier of NoahBrier.com
• David Berkowitz of 360i