Engagement Video Series: Erwin Ephron

Anyone in media planning knows Erwin Ephron – the “father of modern media planning.” So it is my pleasure to present my video interview with him. An articulate contrarian in the Engagement debate, Erwin suggests hope for the advertising business if it can get back to basics and focus on actual measurements that predict response.

During my visit, Erwin gave me a copy of his book, “Media Planning: From Recency To Engagement.” I’m very familiar with much of Erwin’s thinking and writing, but I’ve not read his book. I promise to eventually read it and offer a critique in the next couple months.

Click on the play button below to view my interview with Erwin.

• Erwin Ephron
  
• Dr. Robert Passikoff of Brand Keys
  
• Jack Flanagan of comScore Media Metrix
  
• Mark Green of ACNielsen
  
• Barbara Bacci Mirque of Association of National Advertisers
• Michelle de Montigny of Millward Brown
• Michael Burgi of Mediaweek
• Noah Brier of NoahBrier.com
• David Berkowitz of 360i