Engagement Video Series: Bob Barocci of The Advertising Research Foundation

When the ARF approached me about getting involved with the Consumer Engagement conference, I was interested in supporting the organization in a significant way, but really wanted to make a unique contribution to the programming and engagement of the event itself. And that’s how the Engagement By Engagement blog came to be. There were many supporters of this experiment from the onset, but Bob Barocci, president of the ARF, was a major champion and helped make it a go.

With that, I encourage you to press play below to view our chat about his views on the advertising, media and research business. I always have a lot of fun when chatting with Bob. This one’s a must-see.

• Bob Barocci of The Advertising Research Foundation
  
• Scott Karp of Publishing 2.0
  
• Erwin Ephron
  
• Dr. Robert Passikoff of Brand Keys
  
• Jack Flanagan of comScore Media Metrix
  
• Mark Green of ACNielsen
  
• Barbara Bacci Mirque of Association of National Advertisers
• Michelle de Montigny of Millward Brown
• Michael Burgi of Mediaweek
• Noah Brier of NoahBrier.com
• David Berkowitz of 360i