Wednesday, September 27, 2006

Engagement Video Series: Virginia Miracle of Brains On Fire

Virginia Miracle works on the frontier of consumer-engagement. At Dell, she really pushed the envelop on tapping into the power of consumer expression and recommendations, and she was one of the first individuals in corporate America to have the title of "Brand Manager, Word-of-Mouth Marketing." She since joined an East Coast firm entitled (get ready for this) Brains on Fire, a branding and identity agency with unique expertise in word-of-mouth. Virginia, a proud board member of the Word-of-Mouth Marketing Association (WOMMA), had this to say about "engagement" when I caught up with her at a conference in Washington DC last week.

Past Interviews In The Engagement Series


Post a Comment

<< Home