Engagement Video Series: Virginia Miracle of Brains On Fire

Virginia Miracle works on the frontier of consumer-engagement. At Dell, she really pushed the envelop on tapping into the power of consumer expression and recommendations, and she was one of the first individuals in corporate America to have the title of "Brand Manager, Word-of-Mouth Marketing." She since joined an East Coast firm entitled (get ready for this) Brains on Fire, a branding and identity agency with unique expertise in word-of-mouth. Virginia, a proud board member of the Word-of-Mouth Marketing Association (WOMMA), had this to say about "engagement" when I caught up with her at a conference in Washington DC last week.

Past Interviews In The Engagement Series

• Virginia Miracle of Brains On Fire
  
• Dr. Joseph Plummer of The Advertising Research Foundation
  
• Stephen Starr of Revver, Fritz Grobe and Stephen Voltz of Eepybird.com
  
• Bob Barocci of The Advertising Research Foundation
  
• Scott Karp of Publishing 2.0
  
• Erwin Ephron
  
• Dr. Robert Passikoff of Brand Keys
  
• Jack Flanagan of comScore Media Metrix
  
• Mark Green of ACNielsen
  
• Barbara Bacci Mirque of Association of National Advertisers
• Michelle de Montigny of Millward Brown
• Michael Burgi of Mediaweek
• Noah Brier of NoahBrier.com
• David Berkowitz of 360i