Engagement Video Series: Mainak Mazumdar of Nielsen//Netratings

Mainak Mazumdar, chief of measurement science at Neilsen//Netratings, has been a good friend of mine since year 2000, when he joined the Media Metrix media measurement unit of Jupiter Media Metrix (dot-bomb days). A few years later, he’s now the stats guru at Netratings. He offered some interesting insight into how the big media and television companies are starting to drive and fund a lot of the development in the online audience measurement space. As most readers of this blog will know, the television upfronts were shaky this year, and advertisers demanded major integration and extension from traditional television to digital video channels. Online video is here (literally on this blog, and figuratively)! Click the Play button below to hear Mainak’s insights.

(Obvious disclosure: Nielsen//Netratings is loosely affiliated with my company, Nielsen BuzzMetrics. We share a majority shareholder: VNU.)

Past Interviews In The Engagement Series

• Mainak Mazumdar of Nielsen//Netratings
  
• Drew Neisser of Renegade Marketing
  
• John Bell of Ogilvy's 360' Digital Influence
• Virginia Miracle of Brains On Fire
  
• Dr. Joseph Plummer of The Advertising Research Foundation
  
• Stephen Starr of Revver, Fritz Grobe and Stephen Voltz of Eepybird.com
  
• Bob Barocci of The Advertising Research Foundation
  
• Scott Karp of Publishing 2.0
  
• Erwin Ephron
  
• Dr. Robert Passikoff of Brand Keys
  
• Jack Flanagan of comScore Media Metrix
  
• Mark Green of ACNielsen
  
• Barbara Bacci Mirque of Association of National Advertisers
• Michelle de Montigny of Millward Brown
• Michael Burgi of Mediaweek
• Noah Brier of NoahBrier.com
• David Berkowitz of 360i