Wednesday, September 27, 2006

Engagement Video Series: Drew Neisser of Renegade Marketing

At the OMMA conference yesterday, I got a chance to hook up with one of my favorite digital and experiential marketing gurus: Drew Neisser, founder and CEO of Renegade Marketing, a unit of Dentsu. He doesn’t come from the media measurement school, but offers a refreshing perspective: focus on the overall, customer experience…period. His programs often include traditional media tactics, but they are not the core. The idea is. Click below to hear Drew’s insights.

Past Interviews In The Engagement Series


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