Monday, September 25, 2006

Engagement Video Series: Erwin Ephron

Anyone in media planning knows Erwin Ephron – the “father of modern media planning.” So it is my pleasure to present my video interview with him. An articulate contrarian in the Engagement debate, Erwin suggests hope for the advertising business if it can get back to basics and focus on actual measurements that predict response.

During my visit, Erwin gave me a copy of his book, “Media Planning: From Recency To Engagement.” I’m very familiar with much of Erwin’s thinking and writing, but I’ve not read his book. I promise to eventually read it and offer a critique in the next couple months.

Click on the play button below to view my interview with Erwin.


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