Wednesday, October 04, 2006

Engagement Video Series: Dr. Anca Cristina Micu of Sacred Heart University

I’m a little late publishing this final video interview from the Consumer Engagement conference: Dr. Anca Cristina Micu, Assistant Professor of Marketing, Sacred Heart University. Anca’s research is in the areas of persuasion, news and advertising synergies, consumer processing of electronic communication, targeting in the online environment, and permission-based e-mail marketing. Press Play below to here her thoughts on Engagement.


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