Friday, September 29, 2006

Engagement Video Series: Bruce Goerlich of ZenithOptimedia

I was impressed with Bruce Goerlich, Executive Vice President at ZenithOptimedia, after teaming up with him at an ARF “What’s Next” executive workshop last year. I subsequently featured him in a MediaPost column (it's a good read!) I wrote about search and Google in the media and advertising mix. I caught up with Bruce at the Consumer Engagement conference and pried into his mind at this juncture in advertising. Click the Play button below to view our discussion.


Anonymous randy piersol said...

Does anyone really watch this?

The only reason I did was that I lived in the same brownstone from hell as Bruce in 1990's

and I need to get in touch

9:29 AM  

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