Engagement Video Series: Bruce Goerlich of ZenithOptimedia

I was impressed with Bruce Goerlich, Executive Vice President at ZenithOptimedia, after teaming up with him at an ARF “What’s Next” executive workshop last year. I subsequently featured him in a MediaPost column (it's a good read!) I wrote about search and Google in the media and advertising mix. I caught up with Bruce at the Consumer Engagement conference and pried into his mind at this juncture in advertising. Click the Play button below to view our discussion.