Friday, September 29, 2006

Engagement Video Series: Bruce Goerlich of ZenithOptimedia

I was impressed with Bruce Goerlich, Executive Vice President at ZenithOptimedia, after teaming up with him at an ARF “What’s Next” executive workshop last year. I subsequently featured him in a MediaPost column (it's a good read!) I wrote about search and Google in the media and advertising mix. I caught up with Bruce at the Consumer Engagement conference and pried into his mind at this juncture in advertising. Click the Play button below to view our discussion.

1 Comments:

Anonymous randy piersol said...

Does anyone really watch this?

The only reason I did was that I lived in the same brownstone from hell as Bruce in 1990's

and I need to get in touch

9:29 AM  

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