Engagement Video Series: Mike Donahue of the American Association of Advertising Agencies

Our next installment in the Engagement video series features Mike Donahue, Executive Vice President of the American Association of Advertising Agencies. He describes an inflection point in his industry where advertisers and agencies must “stop throwing things at their users” and, and striving to really find out what’s important to customers. Click the Play button below to view our entire discussion.