Monday, September 25, 2006

Engagement Video Series: Dr. Robert Passikoff of Brand Keys

I met up today with Rob Passikoff, founder of Brand Keys, a media and marketing modeling firm. (See Rob’s blog here.) We had a great talk about struggles advertisers are going through now, and all the things they’re doing right and wrong with respect to their marketing and communications. He also respectfully counters the direction the Engagement discussion is going, and responds to my blunt question: “Are advertisers amidst a tragedy of the commons?” Rob will be a featured speaker at the Engagement Conference this week. Click on the play button below to hear all he has to say.


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