Sunday, December 15, 2013

Etsy Sellers Inject Humanity Into Online Commerce | AttentionMax

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Etsy Sellers Inject Humanity Into Online Commerce | AttentionMax
Tuesday, July 24, 2007

Engagement Not Dead, But In Remission

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Obviously, I haven’t updated this blog in nearly six months. This blog is not dead, but it’s in extended remission. Perhaps I’ll rejuvenate ...
Friday, January 05, 2007

At The End Of The Day, Is Engagement A Buzzword?

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Philip Tiongson at Organized Chaos says "engagement" should be added to the list of most overused words in the creative professi...
5 comments:
Thursday, December 28, 2006

Consumer Empowerment Turns Your Message & Reputation Into the True Vehicle of Your Brand

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A lot of the industry discussion around Engagement has been a reaction to consumer empowerment. Even the Advertising Research Foundation’s n...
3 comments:
Wednesday, December 20, 2006

Yahoo Explains What’s Wrong With The Page-View Metric

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Peter Daboll, chief of insights at Yahoo, and former president of comScore Media Metrix, just dished up a very good articulation of why page...
Monday, December 18, 2006

ANA's Top 2007 Transformation: 'Consumer in Control'

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Bob Liodice, CEO of the Association of National Advertisers (ANA), dishes up his top-ten list of the most important marketing transformatio...
1 comment:
Sunday, December 17, 2006

Brands for the Chattering Masses

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Keith Schneider penned a nice story today in the Sunday NYTimes business section on Nielsen BuzzMetrics (the company I work for) and the ov...