Friday, September 22, 2006

Engagement Video Series: Barbara Bacci Mirque of Association of National Advertisers

Immediately after videotaping Michelle de Montigny of Millward Brown, I received a call from Barbara Bacci Mirque, executive vice president of the Association of National Advertisers. I originally met Barbara last year at an ARF exec dinner featuring Stephen Levitt of Freakonomics. Since I was only a few blocks from ANA headquarters, she invited me over to chat and conduct our interview right there and then. (And thanks to Will Waugh for making all this happen!).

Click the Play button below to view. And be sure to drop a line if you'd like to participate in an interview. Everyody's doing it! See below.


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